The Esports Advocate – Esports Business News & Analysis

Chinese pop singer Hua Chenyu and China-based esports organization LGD Gaming jointly announced on Thursday that Chenyu has invested an undisclosed amount in LGD Gaming’s Peacekeeper Elite team. Financial terms and conditions of this deal were not disclosed. Chenyu also...

Publicly traded gaming and esports company GameSquare Holdings (NASDAQ: GAME) announced the launch of a new division specifically built to leverage the brand and talents of FaZe Clan, which it completed the acquisition of in March. The new division is...

Riot Games announced Thursday that Cisco will continue to be a key partner related to League of Legends esports, through an expanded global partnership. Financial terms of the deal were not disclosed. Under the terms of the new deal, Cisco...

Online eyewear retailer Zenni Optical announced Wednesday a new partnership with international esports tournament operator and gaming festival company ESL FACEIT Group (EFG). Financial terms of this new partnership were not disclosed. Under the terms of this new partnership, Zenni...

Chinese StarCraft II-focused production company SCBoys, esports organization Team WE, and NewTV announced that they plan to co-host a StarCraft II competition called StarsWar from May 18-19 at Xi’an Qujiang Esports Center, the home venue of League of Legends Pro...

The Netherlands Authority for Consumers and Markets (ACM) has fined Epic Games for "using unfair commercial practices aimed at children" inside its popular battle royale game Fortnite. The million-dollar fine is the result of an investigation where the ACM concluded...