The Esports Advocate – Esports Business News & Analysis

The Esports World Cup Foundation (EWCF) and PC maker Lenovo announced Tuesday a partnership for the upcoming Esports World Cup. Financial terms of the deal were not disclosed. Under the terms of this new deal, Lenovo’s Legion brand has been...

Switzerland-based esports organization Team BDS announced Monday that it has appointed Alexandre Lopez as its new chief executive officer as part of a broad overhaul for the company. Lopez, who joined the company in 2020 as the Responsable de la...

The Esports World Cup Foundation (EWCF) announced this week a new fantasy sports game for the Esports World Cup operated by London-based sports technology company Genius Sports. Financial terms of that partnership have not been publicly disclosed. This portal, dubbed...

Opening the Betting Frontier Riot Games has announced the opening of sports betting sponsorships for Tier 1 League of Legends and VALORANT teams in both the Americas and EMEA. “After years of analysis to ensure we got it right, we...

PlayVS has officially renewed its partnership with NASCAR and iRacing for the 2025–26 season of the eNASCAR College iRacing Series, further deepening its role in collegiate sim racing while expanding its post-acquisition ambitions in the amateur esports ecosystem. The new...

On June 17, the Jiangxi Shangrao Intermediate People’s Court issued an enforcement ruling against former League of Legends pro Liu “MLXG” Shiyu, ordering him to pay ¥25 million RMB ($3.48 million USD) in compensation to Royal Never Give-Up (RNG) following...