The Esports Advocate – Esports Business News & Analysis

Alienware announced Friday that the Alienware Collegiate Clash will return for a second season, starting in March and ending with a Final in April. The competition aimed at top collegiate esports teams across North America will feature Marvel Rivals this...

International esports organization Team Liquid and English football club Sunderland AFC announced a partnership on Friday that will see the organizations team up to compete in EA Sports FC’s ePremier League. Financial terms of this new partnership were not disclosed....

Sweden-based Black Molly Entertainment AB (BME) announced Thursday a strategic partnership with ASUS Republic of Gamers (ROG) for the remainder of 2026. Financial terms of the deal were not disclosed. Under the terms of this deal ASUS ROG will serve...

Riot Games announced Thursday some of the changes coming to the LEC EMEA Masters this year, describing it as a "defining and impactful event for the ERL ecosystem." EMEA Masters Winter starts on March 9 and features 36 European Regional...

North American scholastic and collegiate esports company PlayVS and media company Urban One announced a new partnership to create a dedicated competitive gaming community for Historically Black Colleges and Universities (HBCUs) nationwide.  Financial terms of the deal were not disclosed....

International tournament organizer ESL FACEIT Group (EFG) announced Thursday that it has expanded its partnership with ZOWIE, naming it the official monitor supplier for all of its major Counter-Strike 2 tournaments through 2026 and 2027. EFG signed its initial partnership...