The Esports Advocate – Esports Business News & Analysis

Long-running Danish esports organization Astralis has announced a strategic partnership with crypto-based online gambling brand Stake. As indicated by the photo posted by Astralis to accompany the announcement, Stake will become the main jersey sponsor for the legendary Counter-Strike brand....

Wolves Esports announced Friday that it has partnered with Luna Esports to compete in EA Sports FC's ePremier League in the UK. Financial terms (if any) were not disclosed. Diogo “Diogo” Mendes and Goncalo “RastaArtur” Pinto, the two players representing...

Publicly traded esports and gaming company GameSquare Holdings (NASDAQ:GAME) announced Friday that it repurchased more than 1.5 million shares of its common stock during the month of February for $499,137 USD, at an average price of approximately $0.33 per share....

Alienware announced Friday that the Alienware Collegiate Clash will return for a second season, starting in March and ending with a Final in April. The competition aimed at top collegiate esports teams across North America will feature Marvel Rivals this...

International esports organization Team Liquid and English football club Sunderland AFC announced a partnership on Friday that will see the organizations team up to compete in EA Sports FC’s ePremier League. Financial terms of this new partnership were not disclosed....

Sweden-based Black Molly Entertainment AB (BME) announced Thursday a strategic partnership with ASUS Republic of Gamers (ROG) for the remainder of 2026. Financial terms of the deal were not disclosed. Under the terms of this deal ASUS ROG will serve...