Behind the Scenes: Milk Cup 2025
The Esports Advocate talked to the principles behind the Milk Cup—including Fortnite content creator ThePeachCobbler, Raidiant...
When Funding Falters: Nerd Street’s Battle with Financial Reality
Nerd Street Gamers, once a rising star in the esports industry, narrowly escaped collapse in 2023...
The Path: Parth Naidu and the Birth of SIDO
Welcome to another edition of The Esports Advocate’s long-form content series “The Path,” where we profile...
Inside Tencent and Smilegate’s CrossFire Stars 2023 Chengdu
On Dec. 10, South Korean game developer Smilegate and Tencent, in conjunction with tournament organizer VSPO,...
The Game Tax That Never Was
I got it wrong. That is the best way to describe what happened this week when...
Beyond LCS Spring Split’s Record Low Viewership
In a new guest post, Shikenso Analytics Director of Sales and Marketing Benedikt Becker explains why...
The Path: M80 Co-Founder Nate Schanker
Welcome to another edition of The Esports Advocate's long-form content series “The Path,” where we profile...
How a Quebec-Based Snack Maker’s Play Into Affiliate Marketing Fizzled
Social media posts from former affiliates and workers in late-February alleged that Quebec-based snack maker Sizzle...
Is the Russian Government Trying to Capitalize on Past Esports Successes?
On Tuesday, a joint statement signed by Russian President Vladimir Putin and Chinese President Xi Jinping...
The Path: Conversations With TSM’s All-Women Apex Legends Team
At the end of January, TSM signed an all-women roster to take aim at the Apex...