The Esports Advocate has learned that Chinese esports organizations Edward Gaming (EDG) and Bilibili Gaming (BLG) have made approximately ¥5M RMB ($690K USD) and ¥774K ($107K), respectively, through Valorant weapon skin sales via a live commerce event on the Chinese live streaming platform Douyin (the Chinese version of TikTok).
According to data from the Douyin platform, TEA has learned that the official Valorant Douyin account ran a four-hour live commerce stream on May 15, and sold over 100K Valorant weapon skins, which featured 11 Valorant Champions Tour (VCT) China teams including Edward Gaming (EDG), Bilibili Gaming (BLG), TE, NOVA, FunPlus Phoenix (FPX), DRG, AG, Wolves, Jing Dong Gaming (JDG), TYLOO, and TEC.
Each weapon skin features players’ digital autographs, and are priced at around ¥129 ($17.86). Below is the sales volume, as of this writing (May 16):
- EDG: 78,000
- BLG: 12,000
- TE: 7,673
- NOVA: 3,081
- FPX: 2,767
- DRG: 3,156
- TYLOO: 884
- TEC: 525
- JDG: 369
- Wolves: 1,174
- AG: 1,575
Each team will receive 50% in revenue sharing based on their sales, from TJ Sports and Riot Games. Therefore, the total revenue of this live commerce sale has reached ¥14.34M ($1.98M), and Riot Games and TJ Sports have made approximately $990K from it.
EDG is one of the biggest esports organizations in the region, and its Valorant team has been recognized as the best-performing team in China—it was the best Chinese Valorant team at Valorant Masters Madrid, placing 5th-6th. EDG and FPX will also represent VCT China at the Valorant Masters Shanghai from May 23 – June 9. The Finals will be held at the Shanghai Mercedes-Benz Arena from June 7-9.
BLG is ranked #2 in the sales ranking, which is likely because its League of Legends Pro League (LPL) team is currently competing in the League of Legends Mid-Season Invitational (MSI) in Chengdu.