Chinese pop singer Hua Chenyu and China-based esports organization LGD Gaming jointly announced on Thursday that Chenyu has invested an undisclosed amount in LGD Gaming’s Peacekeeper Elite team.
Financial terms and conditions of this deal were not disclosed.
Chenyu also revealed on his Weibo that he would host a third-party Peacekeeper Elite competition for PEL fans as part of this investment, with details on that to be announced at a later date.
In case you are not familiar with the game, Peacekeeper Elite (also known as Game for Peace) is the Chinese equivalent of PUBG Mobile, developed by Tencent studio Lightspeed & Quantum Studios for the region. LGD Gaming competes in China’s top Peacekeeper Elite competition – The Peace Elite League (PEL).
Born in 1990, Chenyu started his career by winning the Chinese singing reality competition television show in 2013 called “Super Boy.” In 2014, he performed at CMG Spring Festival Gala, which is similar to the U.S. Super Bowl show. Over the course of his career, Chenyu has released five albums and is one of the most popular singers in China, with more than 37M followers on Chinese social media Weibo.
Before he became a stakeholder of the LGD Gaming Peacekeeper Elite division, he was actually a semi-professional player on the team and competed in the PEL in 2023. In addition, he is also a partnered artist for Peacekeeper Elite, as he performed at the 2023 PEL Summer Split Final in Shanghai, and also created the theme song of “Peacekeeper Elite Five-Year Anniversary.”
LGD Gaming is one of the two Chinese esports organizations of the 30 partnered teams for the Esports World Cup Club Support Program. In addition, the Peacekeeper Elite’s Western version of PUBG Mobile is also one of the 19 esports titles at EWC.
The Esports Advocate has reached out to LGD Gaming for more details on this personal investment and will update this article if more information becomes available.