Wolves Esports announced Friday that it has partnered with Luna Esports to compete in EA Sports FC's ePremier League in the UK. Financial terms (if any) were not disclosed. Diogo “Diogo” Mendes and Goncalo “RastaArtur” Pinto, the two players representing Wolves, are both members of Luna Esports, the Portuguese esports organization founded by footballer Diogo Jota in 2020. The organization, originally named Diogo Jota Esports, was rebranded to Luna Esports in 2023. “I’m proud to make my debut in the...

Publicly traded esports and gaming company GameSquare Holdings (NASDAQ:GAME) announced Friday that it repurchased more than 1.5 million shares of its common stock during the month of February for $499,137 USD, at an average price of approximately $0.33 per share. GameSquare added that following these transactions, it has "approximately $2.5 million remaining under its current authorization." "Despite ongoing volatility across the crypto and digital asset markets, GameSquare's strategy is grounded in the strength and scale of our core operating business,"...

Alienware announced Friday that the Alienware Collegiate Clash will return for a second season, starting in March and ending with a Final in April. The competition aimed at top collegiate esports teams across North America will feature Marvel Rivals this year. In 2025, Texas A&M won top honors, taking home the top prize in Apex Legends at the championship hosted at the Alienware Purdue Gaming Lounge. Alienware said in its announcement that this year's competition will feature 24 schools. Participating...

International esports organization Team Liquid and English football club Sunderland AFC announced a partnership on Friday that will see the organizations team up to compete in EA Sports FC’s ePremier League. Financial terms of this new partnership were not disclosed. Paulo Neto and Gabriel "Young" Freitas, both EA Sports FC players for Team Liquid, will represent both Sunderland AFC and Team Liquid in the UK’s EA FC tournament circuit. These players will also wear a "special edition Team Liquid x...

Sweden-based Black Molly Entertainment AB (BME) announced Thursday a strategic partnership with ASUS Republic of Gamers (ROG) for the remainder of 2026. Financial terms of the deal were not disclosed. Under the terms of this deal ASUS ROG will serve as a main partner BME properties including Glitched, Esportstudion, and Red Bull GIBAWAY, and as the title sponsor of Journey. In case your are not familiar with these events, Glitched is described as Sweden’s largest LAN event; Esportstudion is described...

Riot Games announced Thursday some of the changes coming to the LEC EMEA Masters this year, describing it as a "defining and impactful event for the ERL ecosystem." EMEA Masters Winter starts on March 9 and features 36 European Regional League (ERL) teams, with the top two teams from the 2026 EMEA Masters Winter qualifying for the new Esports World Cup Qualifier. Riot also noted that  Karmine Corp Blue will receive a bye into the Group Stage. EMEA Masters Winter...

North American scholastic and collegiate esports company PlayVS and media company Urban One announced a new partnership to create a dedicated competitive gaming community for Historically Black Colleges and Universities (HBCUs) nationwide.  Financial terms of the deal were not disclosed. The new three-year partnership aims to establish a "dedicated home" for HBCU esports built into the infrastructure of the PlayVS College League ecosystem. PlayVS added that this partnership will combine "Urban One’s cultural authority and its 80 million monthly unique...

International tournament organizer ESL FACEIT Group (EFG) announced Thursday that it has expanded its partnership with ZOWIE, naming it the official monitor supplier for all of its major Counter-Strike 2 tournaments through 2026 and 2027. EFG signed its initial partnership with the BENQ-owned gaming monitor brand in 2025, naming it a global partner. “At ZOWIE, our mission is to support competitive players with equipment designed purely for performance," said Jay Wu, president of BenQ Europe B.V. "Expanding our partnership with...

Global esports organization Gen.G announced Thursday that it is partnering with Arizona State University's (ASU) GAME School "to create a direct talent pipeline" to creative technology jobs in Los Angeles. The new jointly developed youth program, which will be housed within the Herberger Institute for Design and the Arts, will have a focus on educational pathways and careers in the gaming industry across a number of important sectors including business, marketing, esports event planning and production, and new technology, along...

Global iGaming platform BetBoom announced Thursday that it will sponsor the broadcasts in Brazil of all Counter-Strike 2 tournaments organized by ESL FACEIT Group (EFG) for the remainder of 2026. Financial terms of the deal were not disclosed. Under the terms of the partnership, BetBoom branding will have a presence on most major EFG Counter-Strike 3 competition broadcasts in Brazil including ESL Pro League Season 23, IEM Rio 2026, IEM Atlanta 2026, IEM Cologne Major 2026, ESL Pro League Season...