Rogue and Carolina Royal Ravens owner Infinite Reality announced a strategic global partnership with the Global Esports Federation (GEF) on Thursday.
Financial terms of this new deal were not publicly disclosed, but in a release, Infinite Reality said that this partnership has a duration of five years.
Under the terms of this new partnership, Infinite Reality will serve as GEF’s global partner, and collaborate with the organization to create “multilingual, interactive digital twins of GEF’s worldwide events, accessible on iOS, Android, and web platforms,” according to a release. This new platform will allow fans to attend events remotely and interact with one another in real-time.
“This partnership comes at a time when innovative technologies are rapidly transforming how sports fans, especially younger generations, engage and transact with their favorite teams and athletes. As the world turns its attention to Paris and the Olympic games, most of us, who cannot be there in person, will look to virtual experiences to bring us closer to the action,” said John Acunto, co-founder and CEO of Infinite Reality. “Together, Infinite Reality and the Global Esports Federation can play a vital role in pushing the limits of what is expected and redefine what it means to be a fan.”
Infinite Reality will also support GEF’s Global Social Impact Initiative (or GSII—recently unveiled at the UNESCO Change the Game Sport Conference), which aims to tap into the global gaming community to support the United Nations Sustainable Development Goals (SDGs) via the Games for Impact program. The initiative hopes to “educate fans worldwide about social and environmental issues, promote healthy lifestyles, and encourage ethical game design,” according to a release.
Earlier this month, Infinite Reality announced a $350M USD minority investment from a “private multi-family office focused on global technology, media, and real estate.” The company claims that, following that investment, it has a valuation of $5.1B. The equity investment was described at the time as “separate from its goal to complete the previously announced SPAC transaction” and would be used immediately to accelerate growth. It also announced at that time that it had acquired tech company Landvault in an all-stock deal valued at $450M. The Landvault deal follows other acquisitions including Drone Racing League, Ethereal Engine, Action Face, and Stakes.