The Esports World Cup Foundation (EWCF) and GeoGuessr announced Friday that its flagship title will join the Esports World Cup Festival tournament program, a new series of competitive events held alongside the Esports World Cup 2025, and formally revealed on Thursday. As part of the event, GeoGuessr will host a "Last Chance Wildcard Tournament" during Week 3 of the EWC Festival (July 21–27) in Riyadh, Saudi Arabia. The competition will invite the top 16 ranked GeoGuessr players in the world,...

ASUS Republic of Gamers (ROG) announced Friday that it has signed a deal with popular Counter-Strike 2 player Mathieu "ZywOo" Herbaut to serve as a global keyboard ambassador. Financial terms of this deal were not disclosed. The collaboration deal between ROG and ZywOo was facilitated by esports agency Prodigy Agency, which has been a long-time agency of record for the Counter-Strike star since the beginning of his professional career. The deal comes on the heels of ZywOo helping his teammates...

Germany based sponsorship measurement solutions company Shikenso Analytics announced this week that it has renewed its partnership with global tournament organizer BLAST. Financial terms of the deal were not disclosed. Describing this renewal as a multi-year deal, Shikenso Analytics will expand the scope of its work with BLAST by analyzing brand visibility across the company's biggest events, including BLAST Premier, RLCS, FNCS, BLAST Slam, BLAST R6, and the BLAST.tv Austin Major. "Since partnering with Shikenso in 2023, we've seen firsthand the...

Mobile phone maker OnePlus announced Friday that it has signed partnerships with Indian esports organizations Gods Reign, K9, and Cincinnati Kids. Financial terms of these deals were not disclosed The partnership is part of the company's long-term goal of helping to build a "gaming-first ecosystem" in the region, and while not emphatically stated, promoting its various mobile devices as the best platform to compete on in mobile esports. More broadly, OnePlus will work with each organization to integrate its products...

The Esports World Cup Foundation (EWCF) announced Thursday a new partnership with AI-powered camera brand OBSBOT for the Esports World Cup. OBSBOT is a camera brand owned by China-based company, REMO TECH. Financial terms of the deal were not disclosed, but EWCF said that the duration of this new partnership will be two years. Under the terms of this new partnership, OBSBOT's technology will be integrated into the EWC’s production studios at the event, with the company outfitting player areas,...

Ukraine-based ESM.one, the parent company of Esports Charts and Streams Charts, announced Thursday that it has changed its name to AWERTI. The company said in its announcement that this rebranding is part of a change in its focus, which has moved beyond just tracking livestreaming and competitive gaming. “Back when we started, esports was growing fast — but reliable viewership data was almost nonexistent,” said Artyom Odintsov, CEO and co-founder of AWERTI. “We built Esports Charts to make that data...

Paris-based esports organization Team Vitality announced Thursday that it has acquired Indonesia-based Bigetron Esports. Financial terms of the acquisition were not disclosed. As part of the acquisition, Bigetron Esports will be rebranded as “Bigetron by Vitality,” and Bigetron Esports CEO Edwin Chia, Team Vitality Co-Founder and CEO Nicolas Maurer,  and Team Vitality Corporate Director of Global Operations Danny Engels will work together to lead the organization’s mobile gaming efforts. In its announcement, Team Vitality said that this acquisition is part...

The Esports World Cup Foundation (EWCF) and NetEase Games announced Thursday that Naraka: Bladepoint is the first game title announced for the Esports World Cup Festival tournament program, a new series of competitive events held in tandem with the Esports World Cup 2025 (EWC). In case you are not familiar with the game, Naraka: Bladepoint is described as a free-to-play wuxia (a Chinese literary genre) action battle royale game developed by 24 Entertainment and published by NetEase Games. NetEase Games...

ESL FACEIT Group (EFG) announced Wednesday that it has partnered with Red Bull for the gaming and esports festival DreamHack. Financial terms and duration of the deal were not disclosed. Under the terms of this new partnership, Red Bull has been named the “official energy drink partner of DreamHack Festivals,” with the firstfruits of this deal coming to life at DreamHack Dallas 2025, kicking off later this month (May 23-25) at the Kay Bailey Hutchison Convention Center in Dallas, Texas....

North American esports organization FlyQuest announced Wednesday that it has partnered with Korean skincare brand BRMUD. Financial terms of the deal were not disclosed. According to the announcement, BRMUD and FlyQuest are launching a "first-of-its-kind collaboration that brings K-beauty into the world of competitive gaming." Described as "performance-driven skincare," the deal marks a significant play into U.S. markets and will include content promoting the brand, integration into live events, activations, curated prize packs, and promotion being led by former StarCraft...