Germany-based gaming and esports sponsorship and marketing analytics firm Shikenso Analytics announced Thursday a new partnership with Switzerland-based esports organization Team BDS.
Financial terms and duration of this new partnership were not disclosed.
Under the terms of this new partnership, Team BDS will use Shikenso’s data solutions and “AI-driven tools” to monitor, analyze, and optimize partnerships and sponsorships across streaming platforms and social channels.
Team BDS competes in Rocket League, Rainbow Six Siege, EA FC 24, and League of Legends (LEC and LFL). The organization’s sponsors and partners include FNAC, Pringles, Doctors Without Borders, XBorg, Intersport, Champion, Logitech G, Nutripure, Olympique de Marseille, and many others. The organization also engages in a myriad of one-off partnerships from time to time.
Team BDS joins a growing list of Shikenso partners including PGL, Team Liquid, Bright Up Agency, GIANTX, Esports Insider, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, G2 Esports, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.