Germany-based esports and gaming sponsorship analytics firm Shikenso Analytics announced Tuesday that it has inked a partnership deal with North American esports organization Complexity Gaming.
Financial terms and duration of this new partnership were not disclosed.
Under the terms of this new deal, Complexity will use Shikenso’s AI-driven analytics tools to analyze partnership- and sponsorship-related videos, social media posts, during live streams of events, and across various marketing-related efforts. Ultimately, the goal of the partnership is to evaluate and improve its relationships with partners and sponsors.
Complexity, which was acquired from GameSquare earlier this year by founder and CEO Jason Lake, currently competes in Counter-Strike 2, Rocket League, Halo, and Madden NFL. Its partners include Miller Lite, Lenovo Legion, and Level Unlocked. The company has also been operating one-off, small-scale Counter-Strike 2 tournaments with the help of sponsors and partners over the last month or so.
Complexity joins a growing list of Shikenso partners including Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, Esports Insider, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, G2 Esports, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.