Online eyewear retailer Zenni Optical has been named the official official eyewear of the*gamehers, the media platform and social networking community dedicated to women and femme-identifying gamers in esports. The partnership was officially announced at the*gamehers Awards that took place on March 1.
Financial terms of the deal were not disclosed.
Under the terms of this new deal, the*gamehers will work with Zenni Optical to integrate eye health education throughout 2024, and will launch a new branded collection “showcasing a diverse range of frame styles inspired by the*gamehers community,” according to a release.
Both organizations will also collaborate on a number of initiatives including “Safe Space Streaming Lounges, Pink Pixels programming, and ambassador programs for the brand, guardian, and collegiate squads,” according to a release.
“As an organization committed to inclusivity and diversity, we are thrilled to partner with the*gamehers. Their dedication and devotion in connecting, empowering, and celebrating women and femme-identifying gamers is truly inspiring,” said Robb Chiarini, head of gaming, sports, & events at Zenni Optical. “It aligns with our mission to make eyewear accessible to everyone. We look forward to collaborating on a wide range of meaningful experiences together over the coming years.”
the*gamehers joins a growing list of Zenni partners including the San Francisco 49ers, Boston Celtics, Chicago Bulls, Ghost Gaming, and TSM, among others.