Singapore-based BLEED Esports announced Thursday a new strategic partnership with BenQ-owned gaming and esports peripherals brand ZOWIE.
Financial terms and duration of the deal were not disclosed.
Under the terms of this new partnership, ZOWIE will provide BLEED players with its line of gaming monitors. ZOWIE will also work with BLEED on creating an exclusive content series that highlights the organization’s “iconic moments” and gives audiences a behind-the-scenes look at what it’s like to compete at the professional level.
In addition, the Zowie brand will be “prominently featured” on BLEED’s social media and streaming channels, and displayed on the team’s official jerseys.
ZOWIE is an endemic brand within esports and has—in the past—partnered with Riot for Valorant Champions Tour in multiple regions (VCT Americas, VCT EMEA, etc.); tournaments and circuits run by ESL FACEIT Group, BLAST, and PGL; Microsoft’s Halo Championship Series (HCS); and esports organizations such as M80. On Jan. 30, ZOWIE announced a brand new partnership with Los Angeles-based esports organization Sentinels.
ZOWIE’s partnership marks the fourth announcement this week by BLEED Esports concerning new sponsors: Earlier this week it announced deals with live streaming platform Kick, gaming chair maker Secretlab, and Counter-Strike-focused fantasy trading platform eNDX. These new sponsors join long-standing partner Ruhens, a South Korea-based water purifier manufacturer that has offices across SEA including in Singapore.
BLEED currently fields professional rosters in Valorant, Mobile Legends: Bang Bang, Counter-Strike 2, Rainbow Six Siege, and Dota 2.
In January, BLEED announced a partnership with Jeremy “Disguised Toast” Wang’s esports organization Disguised to operate a Valorant roster in Southeast Asia.