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Full Squad Gaming Takes a Road Trip to TwitchCon With the Help of Ford 

The FSG crew will chronicle the road to TwitchCon in the custom-designed Ford Transit Trail Gaming Van.

James FudgebyJames Fudge
October 13, 2023
in Brands, Events & Tournaments, Partnerships
Reading Time: 3 mins read
Transit Trail Gaming Van Full Squad Gaming Ford

Credit: Ford Motor Company

Ford Motor Company has partnered with Full Squad Gaming for a road trip to TwitchCon later this month and will feature a custom built Ford van decked out with gaming and streaming equipment.

Financial terms of this activation and partnership were not disclosed.

The “Transit Trail Gaming” van is described as a “mobile gaming studio” that is decked out with a “gaming desk, a custom-built couch, a reactive cloud ceiling, external gaming stations,” and gaming and streaming equipment, along with the ability to stream from anywhere.

The Full Squad Gaming Crew will take a West Coast road trip, chronicling several stops on their way to TwitchCon at the end of the month, with planned guest appearances from influencers Musty, Chell, and Sapnap. In addition, several Ford vehicle lines will be highlighted along the way.  

First, the van will set-up camp in Mount Kare (part of the Angeles National Forest in Wrightwood, California) to engage in some gaming activities sponsored by the F-150 Lightning. Next it will make a stop at Mt. Potosi (a remote area southwest of Las Vegas) for an event called the “Bronco Raptor Off-Rodeo,” where members of Full Squad Gaming will get behind the wheel of a Bronco Raptor for some “extreme off-roading” experiences with the help of some experts.

All this will ultimately lead to TwitchCon, which takes place Oct. 20-23 in Las Vegas, where Full Squad Gaming will host a podcast during the event, speaking with high-profile gamers such as SypherPK, Daltoosh, Tarik, and Andrea Botez. The Gamer Van will also be open to the public and located at the Ford Booth during the event. 

In case you didn’t know, Full Squad Gaming is a gaming-focused content creation group owned by Los Angeles-based esports organization NRG Esports. At the end of September, NRG announced that high-profile content creators Brandon “Avalanche” Thomas and Yan “Classify” Shalomov joined the company’s roster of talent and that  industry veteran Hung Tran had been appointed president of Full Squad Gaming.

On a related note, NRG recently announced that its League of Legends Championship Series (LCS) 2023 North American Championship team has signed a sponsorship deal with KIA Motors and that its Rocket League team had inked a deal with online car reseller Carvana.

Tags: Content CreatorsEntertainmentFord Motor CompanyFull Squad GamingNRG EsportsRoad TripsTwitchTwitchCon
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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