Financial terms of the deal were not disclosed.
Under the terms of this strategic partnership, LVMH will use Epic’s 3D creation tools (Unreal Engine, Reality Capture, Twinmotion, and MetaHuman technology) to offer digital experiences such as “virtual fitting rooms and fashions shows, 360 product carousels, augmented reality, creation of digital twins, and more,” according to a release.
At this year’s Viva Technology show, Louis Vuitton is presenting a “Digital Show Experience” at the LVMH Pavilion, designed using Unreal Engine 5, MetaHuman technology, and Reality Capture. The Digital Show Experience is described as a six-minute interactive experience that lets visitors view the 2023 Fall-Winter Men’s show, which took place at the Louvre Cour Carrée in January.
The partnership is an expansion of previous collaborations between the two companies; At last year’s Viva Technology event, Italian luxury fashion house Bulgari used Unreal Engine 5 to create a metaverse-like experience called “Virtual Rome.” Also in 2022, LVMH unveiled Livi, a virtual ambassador built using Unreal Engine 5 and MetaHuman technology.
The deal does not mention Epic’s wholly-owned properties such as Fortnite and Rocket League.
LVMH is no stranger to gaming or esports; the company’s Louis Vuitton division collaborated with Riot Games for the 2019 League of Legends World Championship (Worlds 21019), announced a global partnership, and released physical and digital Louis Vuitton clothing capsules. For the 2019 Worlds collaboration, the brand built a fancy custom trophy travel case to hold the Summoner’s Cup.