Sportradar (NASDAQ: SRAD) and esports B2B betting-solutions provider Oddin.gg have entered into a multi-year strategic partnership this week.
Financial terms of the deal were not disclosed.
Under the terms of the multi-year partnership, Oddin.gg will share its esports content with Sportradar’s betting operator clients around the world. Oddin.gg said in a release that this deal is part of its plan to expand into the global esports betting market and extend its reach. “Future collaboration” between the two companies is also planned “in other areas,” according to a release.
Oddin.gg holds the official rights to high-profile competitions including Counter Strike 2 (CS2) which will be the focus of this deal with Sportradar. Competitions (so far) featured in this partnership include the PGL Copenhagen Major 2024, Dacha DOTA2 Qualifiers and Main Events, Dacha Counter-Strike 2 Qualifiers and Main Events, and Tipsport MCR 2024.
Oddin.gg is a B2B esports betting company, and currently powers solutions for Betway, Yolo Group, Stake, OpenBet, Altenar, Betby, and more. The company is also licensed in New Jersey, and Colorado in the United States, as well as Ontario.
Sportradar Group is a global sports technology company that provides sports federations, news media, consumer platforms, and sports betting operators with solutions. Its current partners include ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, among others.