London-based esports and gaming creative agency XL Studio officially launched on Wednesday. The new agency founded by former GiantX Managing Director and Chief Commercial Officer Mark Carter and Arcanist Founder Jason Spiller, features a who’s who of talent from the world of esports and gaming including Reagan May, Jeffrey Marriott, and Craig Nimmo.
May joins the new firm as its creative lead, while Marriott will serve as influencer lead, and Nimmo will take the post of operations lead. Carter and Spiller will serve as managing director and studio director, respectively.
XL Studio is described by its founders as a “new global creative agency specializing in creating “engaging and innovative campaigns, events, activations, and exposure for brands.”
The company claims that it has already worked on a series of events and campaigns including bringing JD Sports to Gamescom; and facilitating a Valorant Women’s cup for Drastic Games and mobile network operator EE at the Insomnia Gaming Festival in 2023.
“With the foundations built by an incredibly talented and creative team, we’ve built XL Studio with the ambition of delivering versatile and engaging campaigns that put our clients’ projects in the spotlight,” said Spiller in a release. “From social media experts to influencer managers, who have worked across the industry and with some of the biggest names imaginable, we’re excited to build and execute gaming and digital culture strategies and campaigns for brands around the globe.”
More details about the new agency can be found at www.xlstudio.gg.