Talon Esports announced Thursday that Thailand-based Peppermint Field has been named the official inhaler partner for its Arena of Valor team during the 2024 season.
Financial terms of the deal were not disclosed.
Peppermint Field produces “aromatically refreshing 2-in-1 nasal inhaler that provides feelings of freshness and relaxation,” which uses ingredients such as “peppermint oil and menthol.
Under the terms of this new partnership, Talon will promote the inhaler product through co-branded activations across the team’s social channels and will work with the company to create “exclusive inhaler lanyards” that will allow players to use the inhaler during broadcasts and competitions. The Peppermint Field brand will also be featured on the sleeve of the pro jerseys during competition.
Talon’s AoV team is one of the best in the region; in 2023, it was crowned as the two-time world champion at the 2023 Arena of Valor International Championship (AIC) and won in the domestic league.
Talon’s AoV team will be represented by players Parit “Difoxn” Pornattanapitak, Thana “NTNz” Somboonprom, Pakkapon “IpodPro” Saethong, Nattaphong “Deboom” Mueangpradit, Suniti “PogPog” Singhatanatgige, and Jormkon “Givemeakiss” Pumseenil.
Peppermint Field joins other Talon partners including Apeiron, 1XBET, Paris Saint-Germain (PSG), AfreecaTV, SteelSeries, Secretlab, AMD, Yesports, G-BEAT, Carnival, and Chef Cares, among others.
The organization also competes in a number of games including PUBG Mobile, Pokemon Unite, Street Fighter 6, TEKKEN 7, League of Legends, Dota 2, and Valorant. It also owns Talon Studios, a Web 3.0 company.