Berlin-based esports and gaming marketing agency Freaks 4U Gaming GmbH announced Wednesday an equity investment of €8M EUR ($8.67M USD) from gaming and esports festival company NODWIN Gaming International Pte. Ltd (NODWIN).
The amount includes a previously announced loan agreement (now converted into equity) of €3.6M ($3.9M) and the purchase of additional Freaks 4U shares with a contribution of €4.4M ($4.77M). With these transactions, NODWIN contributes a total investment of €8M ($8.67M) into Freaks 4U and holds a 13.51% stake in the company.
As part of this agreement, NODWIN and Freaks 4U “exclusively” utilize resources such as personnel, equipment, and facilities in each other’s key territories. NODWIN will gain access to the Freaks 4U network across its developed PC ecosystems in Europe and elsewhere. In turn, Freaks 4U will gain access to NODWIN’s network and facility capabilities in the mobile esports and youth culture ecosystems in India and South Asia.
This financial commitment to Freaks 4U follows NODWIN’s acquisition of Comic Con India last week.