London-based esports organization Fnatic has partnered with gaming and esports sponsorship and marketing analytics firm Shikenso Analytics.
Financial terms and duration of the deal were not disclosed.
Under the terms of this new partnership, Fnatic will use Shikenso’s AI-powered analytics tools to evaluate marketing and sponsorship campaigns during live streams, in video content, partner integrations, and on social media channels.
Fnatic currently fields rosters in the League of Legends EMEA Championship (LEC), Counter-Strike 2, Rainbow Six: Siege, and Valorant. Its partners and sponsors include Jack Link’s, Displate, Chillblast, and Inzone.
Fnatic is the latest in a growing list of companies that have partnered with Shikenso including INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, G2 Esports, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.