Spain-based tournament operator and gaming events company GGTech and MECENAS—the parent company of COCINA—announced plans this week to bring its gaming and esports festival GAMERGY to the United States. The international esports and gaming event is tentatively set for a stop in Miami, Florida, March 21- 24, 2024, organizers said in a release.
The event will feature an expo area of more than 11,000 square meters (118,403 square feet) and a main stadium where to-be-announced esports competitions will take place. Some of the activities planned include amateur and professional competitions, music shows, collegiate esports competitions, meet-and-greets with influencers and content creators, and activation zones for brands to showcase their products and services.
GAMERGY is a joint venture owned by IFEMA & GGTech Entertainment, and has already hosted events in Spain, Mexico, and Argentina, with more than 22 shows to-date.
“After all these years in Spain, Argentina, and Mexico, it was a natural movement for GAMERGY to expand into the United States. We are filled with pride to establish our presence in the country, and there is no doubt that GAMERGY is coming to stay,” said GGTECH América’s Business Director Juan Diego Garcia Squetino, in a release.
“For MECENAS, a minority owned and operated company, to bring an opportunity the size and scope of GAMERGY to life is remarkable,” said Lisa Torres, President of Publicis Media’s multicultural practice.
“There aren’t many platforms out there that include media at scale coupled to an IRL component. Let alone one that caters to the gaming and Esports fandom, a group that traditionally skews diverse and younger”, said Gonzalo Del FA, President, GROUP M Multicultural.
While details on the U.S. even were thin at press time, prior Gamergy events have hosted competitions in Valorant, Teamfight Tactics, Magic: The Gathering Arena, TEKKEN 7, League of Legends, Marvel Snap, Fortnite, Rocket League, Street Fighter 6, eFootball 2023, and Clash Royale.
Regular readers of The Esports Advocate are familiar with GGTech; earlier this year we reported that GGTech was in line to secure the rights to operate collegiate-level competitions for Riot’s top esports titles including League of Legends and Valorant. Our reporting was confirmed by Riot and GGTech in July. Prior to that announcement, GGTech revealed that it had secured a $12.4M USD investment from Mexico City, Mexico-based growth equity investment firm Glisco Partners, and investment firm Heart Beat.
Editor’s note: This story was updated after publication with additional quotes.
