M80 said in a release that the No. 3 ranked professional tennis player, who is also an avid gamer (his game of choice is Rainbow Six: Siege), will advise the organization on esports endeavors (partnerships, growing the fan base, etc.), and share his experience in sports psychology with M80’s various teams.
“As an avid gamer and competitor, joining M80 gives me the opportunity to blend my experience,” said Medvedev in a release. “Just as in tennis, success in esports demands mental resilience and dedication. Marco and the team have created one of the world’s most exciting esports brands, and I’m looking forward to contributing to the growth of the company and giving fans more ways to engage with M80.”
Medvedev is a big fan of Rainbow Six: Siege, is regularly ranked on the leaderboards, and has been part of the game’s Ambassador program since August 2023. He also workers with HyperX.
His accomplishments as a professional tennis player are numerous: Medvedev is currently ranked the No. 3 tennis player in the world per the ATP Rankings. Over the years he has won 20 international tournaments including the 2021 U.S. Open, and in 2022, he spent 16 weeks as the No. 1 player in the world. During the his professional career, he has earned more than $34M USD in prize money.
This news follows M80’s announcement on Nov. 2 that it had partnered with recently launched video game community and rewards platform, Forge.
In June, M80 announced a $3M seed funding round led by ExpertDojo, VT Technology Ventures, and Practical Venture Capital.
The organization currently fields professional teams in Rainbow Six: Siege, Counter-Strike, Rocket League, and Valorant. It also supports professional Street Fighter V player EndingWalker.