Competitive gaming and gaming content team PWR and Coca-Cola Company-owned brand vitaminwater have teamed up to launch a new Fortnite Island called “the zero holding back showdown” and announced a one-off competition of the same name (island code 9135-1563-2585). The island is designed to promote vitaminwater (of course) and to serve as the platform for a competition taking place Sept. 29 at 8 p.m. EST.
PWR said in a release that the goal of the island and competition is to promote self-expression through in-game fashion (players will use items from their personal lockers) and mini games “inspired by fan-favorite vitaminwater zero flavors.”
Competitors will play alongside actor/streamer Khleo Thomas, rapper/songwriter and gaming enthusiast Princess Nokia, and members of Team PWR, with the first-place finisher taking home gaming gear valued at around $10K USD. Those prizes for first place finishers include two custom branded gaming computers featuring an Intel 13900K processor, Nvidia GeForce 4090 graphics card, 64GB DDR5 RAM, and 2x 2TB M.2 SSD (valued at approximately $10K). Second place finishers will receive a year’s supply of vitaminwater zero sugar.
More details on the island and competition can be found here.