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THE ESPORTS ADVOCATE

Brian Cooley Named Chief Marketing Officer at PlayVS

Cooley joins former EverFi colleague Jon Chapman at North American scholastic esports platform company.

James FudgebyJames Fudge
September 26, 2023
in People
Reading Time: 2 mins read
Brian Cooley Joins PlayVS

Credit: Brian Cooley/PlayVS

Brian Cooley announced Monday that he has joined North American scholastic esports platform PlayVS as its new chief marketing officer. Cooley joins his former colleague Jon Chapman from corporate education technology company EverFi, who took on the role of CEO at PlayVS in June, replacing Joe Gibson, who was serving as interim CEO following founder and CEO Delane Parnell stepping down at the beginning of May. 

“Esports is well recognized as one of the fastest growing competitive platforms in the world and the positive impact that it has on participants is remarkable,” he wrote in a social media post announcing his new role. “I’m looking forward to sharing these transformational stories and further growing our impact on students, coaches, schools and communities. Game on!”

Cooley most recently served as the president of mobile mentoring platform Boulevard. Prior to that, he spent nearly nine years at EverFi in a variety of executive roles including chief business officer, global chief marketing officer, chief marketing officer, and president of the company’s sports and entertainment group. 

In addition to his new role at PlayVS, Cooley currently serves as an entrepreneur in residence at Georgetown University, where he mentors undergrad and graduate students in sales and marketing. 

Tags: Brian CooleyChief Marketing OfficerEverFiExecutivesJon ChapmanNorth AmericaPeoplePlayVSScholastic Esports
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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