Danish esports organization Astralis announced Tuesday that it is adding a new logo on its Counter-Strike: Global Offensive (CS:GO) team jerseys during ESL Pro League: the Danish Red Cross Youth. Astralis said in a release that it will support the organization on the front of its jerseys and across all of its digital media channels. In addition, the logo will appear on the jersey sleeve of the organization’s all-women CS:GO team.
This new collaboration follows previous efforts by Australis for the benefit of the Danish Red Cross Youth, which Astralis CEO Anders Hørsholt and his company are strong supporters of.
“The work that Danish Red Cross Youth do for young people in Denmark matches the values we in Astralis strive to promote every day,” Hørsholt said in a release. “As we have for a period freed up the main position on the jersey, it was only natural for us to reach out and support the enormous efforts for Danish children and young people that is done by Red Cross Youth.
“The logo will be found on the shirts of all our Counter-Strike teams and across our digital channels. Initially the logo will be on the chest of our first- and talent team, while our women’s team will have the logo on the sleeves. We will also contribute to activation and events across the two organizations.”
The Danish Red Cross Youth (an independent organization under the Danish Red Cross and the international Red Cross) is one of Denmark’s largest humanitarian youth organizations and provides a number activities and support for young people in the country including mentoring, help with homework, youth clubs, holiday camps, hospital cafes, shelter communities, and more.
The organization’s mission statement is to “improve the conditions and daily lives of vulnerable children and young people locally, nationally and internationally.” It claims to have more than “10,000 children and young people participating in activities,” and a presence in more than 100 cities across Denmark, facilitating around “200 on-going and volunteer-driven activities,” according to its official website.
For more details on the Danish Red Cross Youth, visit www.urk.dk.