Online sports and esports betting provider Pinnacle announced Wednesday that it has partnered with Shikenso Analytics to analyze the effectiveness of sponsorships and partnerships during live streams during its upcoming tournament series, the Pinnacle Cup.
Financial terms of the deal were not disclosed.
Pinnacle’s upcoming competition, Pinnacle Cup V, features Dota 2 and Counter-Strike: Global Offensive. Through this new partnership, Pinnacle gains access to Shikenso’s partnership performance measurement tools to monitor brand presence across multiple streaming channels as well as analyze the audience based on different demographics.
Pinnacle joins other Shikenso partners in 2023 including G2 Esports, GAIMIN Gladiators, Germany-based BIG, and Portugal-based Saw.gg. At the end of June sports and entertainment production company Epulze and Shikenso announced a sponsorship data partnership for the Dota 2 Bali Major, the last official Valve Major event on the competitive calendar until The International.