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THE ESPORTS ADVOCATE

Pinnacle Partners With Shikenso Analytics

Shikenso Analytics help the company analyze sponsorships and partnerships related to the upcoming Pinnacle Cup V.

James FudgebyJames Fudge
August 23, 2023
in Brands, Partnerships
Reading Time: 1 min read
Shikenso Analytics partners with Pinnacle

Credit: Shikenso Analytics /Pinnacle

Online sports and esports betting provider Pinnacle announced Wednesday that it has partnered with Shikenso Analytics to analyze the effectiveness of sponsorships and partnerships during live streams during its upcoming tournament series, the Pinnacle Cup.

Financial terms of the deal were not disclosed.

Pinnacle’s upcoming competition, Pinnacle Cup V, features Dota 2 and Counter-Strike: Global Offensive. Through this new partnership, Pinnacle gains access to Shikenso’s partnership performance measurement tools to monitor brand presence across multiple streaming channels as well as analyze the audience based on different demographics.  

Pinnacle joins other Shikenso partners in 2023 including G2 Esports, GAIMIN Gladiators, Germany-based BIG, and Portugal-based Saw.gg. At the end of June sports and entertainment production company Epulze and Shikenso announced a sponsorship data partnership for the Dota 2 Bali Major, the last official Valve Major event on the competitive calendar until The International.

 

Tags: AnalyticsBrandsCS:GODota 2Esports BettingPartnershipsPinnaclePinnacle Cup VShikenso Analytics
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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