Galaxy Racer North America announced this week that it has hired Joyce Ajouri as its new director of operations region. Ajouri joined YouTube in 2017 as branded content manager, working closely with brands and content creators (with a focus on gaming) to close deals. She spent more than six years at YouTube in that role before making the jump to GXR.
Prior to her time at YouTube, she spent nearly six years at Disney Consumer Products-acquired digital media brand and the original creator network Makers Studios. During her time there, she served in multiple roles including as a senior support manager, a senior central support manager, an on-camera host, a partnership associate, and a content creator.
In her new role, she will oversee the “North American backend management and establish operational plans for the team.” She will also “regularly communicate with Galaxy Racer’s creators and clients.”
“The opportunity to join Galaxy Racer North America was a no-brainer and I am excited to work with this talented team to guide Galaxy Racer’s growth and development as it continues to establish itself within the North American market,” Ajouri said in a release announcing her new role. “Though I worked with all types of creators in YouTube’s BrandConnect program, I initially entered the creator space as a gamer myself posting videos on YouTube over a decade ago. I feel at home working on gaming and esports on a daily basis, such as with the Galaxy Racer’s HER Galaxy initiative that opens doors for women-identifying and underrepresented gamers. I’m so proud to be able to build on our team’s strong foundation as we move forward together.”
Galaxy Racer North America is the North American division of Dubai-based Galaxy Racer, and is also home to HER Galaxy. It also has content creators under contract through its “GXR Elite” brand, though many of those creators reside outside of the region.
Dubai-based Riva Technology and Entertainment (RTE), a subsidiary of MSM Corporation International Limited (MSM), and Galaxy Racer signed what they called an “implementation agreement” in July, with the companies claiming that the transaction would be complete by the end of August. The merged companies will be rebranded as “Celestial” when the transaction is completed.
