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THE ESPORTS ADVOCATE

Guild Esports Launches Street Fighter 6 Team

London-based esports organization will collaborate with Sky Broadband for special competition.

James FudgebyJames Fudge
August 25, 2023
in Brands, Partnerships, Street Fighter
Reading Time: 2 mins read
Guild Esports Launches Street Fighter 6 Team

Credit: Guild Esports

London-based, publicly-traded esports organization Guild Esports (LSE:GILD, OTCQB:GULDF) announced Friday that it will field a team to compete in Street Fighter 6, marking the company’s first foray into the fighting game community (FGC). 

The new Street Fighter team will compete under the Guild banner and feature professional players Reneil ‘JoKeR JoKeZ’ Landell, Rabiae ‘Takamura’ Houmaid, and Alfonso ‘VegaPatch’ Martínez Pozo. Guild said in a release that entering this scene can create new ways to generate revenue and grow its fanbase.

The company is collaborating with broadband internet provider Sky Broadband (as part of a wider partnership with Sky UK) for this new team and to launch a “sweat room,” a live-streamed Street Fighter 6 tournament, with participants competing in one-on-one matches in a “heated room” so that they can literally feel the heat while under the pressure of active competition. Participants were selected by Guild coaches and scouts, who deemed them to be the best SF6 players in the UK. 

Sky Broadband will serve as the host of the event and promote it through a marketing and awareness campaign, while Guild will use the sweat room campaign to add additional players to its Street Fighter roster.

Guild also fields professional teams in Fortnite, Valorant, Counter-Strike: Global Offensive (CS:GO), FIFA, and Rocket League. The company’s current partners and sponsors include Sky UK, Subway, Bitstamp, Coca-Cola, hummel, Hyperice, Samsung, and Secretlab. 

Tags: Guild EsportsLondonSky BroadbandSky UKStreet FighterStreet Fighter 6UK
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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