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THE ESPORTS ADVOCATE

Amazon Games Hires Industry Vet Wei Yue to Lead Competition and Esports Efforts

Former Ubisoft Montreal and Activision Blizzard executive joins the Amazon Games team.

James FudgebyJames Fudge
August 14, 2023
in People
Reading Time: 1 min read
Wei Yue Lands at Amazon Games

Credit: Amazon Games/Wei Yue

 Wei Yue announced Monday that he has joined Amazon Games as its new competition & esports director. It is unclear what games Yue will be working with related to esports, but it’s clear Amazon Games has some future plans in the works.

Yue previously worked at Ubisoft Montreal where he spent more than four years handing Rainbow Six Siege esports efforts in multiple roles including product director of esports—and most recently—esports director. He left the role in July.

Prior to that, worked nearly nine years at Activision Blizzard in multiple esports-related roles. Yue joined the company in 2010 as a customer service representative in Ireland, but in 2015 he was promoted to associate program manager of esports, working on Hearthstone operations in Europe and supporting on-site events for the game at BlizzCon.

He would later be promoted to associate program manager in esports, associate manager of esports Europe, and associate manager of esports EMEA.

Tags: Activision BlizzardHearthstonePeopleRainbow Six Pro LeagueRainbow Six SiegeUbisoftWei Yue
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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