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THE ESPORTS ADVOCATE

British Esports Signs Two-Year Partnership With Dell, Intel

PC gaming brand Alienware is also part of the new deal.

James FudgebyJames Fudge
July 27, 2023
in Brands, Partnerships
Reading Time: 2 mins read
British Esports Intel Dell Partnerships

Credit: British Esports/Intel/Dell

UK-based British Esports announce Thursday that it has signed a two-year partnership with both Dell Technologies and Intel.

Financial terms of these new partnerships were not disclosed.

Under the terms of the deal, Dell Technologies and Intel become the “official technology and hardware partners of the organization, and Alienware (a division of Dell) becomes the official supplier of “high-performance gaming PCs, monitors, and peripherals” to both British Esports and the National Esports Performance Campus in Sunderland.

British Esports claims in a release that the main focus of these partnerships is to promote esports as a path to broader technology and educational paths such as science, technology, engineering, and mathematics (STEM).

As part of its announcement, British Esports also released the results of a recent survey where it asked 700 UK students ages 11-17 about their technology learning experiences and what they believe they need to earn 21st-century skills for future education and career pathways. Around 56% of respondents “strongly” or “somewhat agreed” that combining an “esports qualification with other subjects” would enhance their chances of securing a place at a university. Around 59% of respondents believed that such a qualification would provide them with “practical, hands-on experience in a specific industry,” and 52% said that an esports qualification “would equip them with the essential skills needed for subjects in STEM.”

Tags: AlienwareBrandsBritish EsportsDellHardwareIntelPartnershipsSTEMStudentsUK
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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