Financial terms and duration of the deal were not disclosed.
Under the terms of the partnership, United Esports and Texas Pete will partner with undisclosed “high-profile gaming talent” to create a content campaign called “Texas Pete: My Secret Sauce” across social media and content distribution platforms.
United Esports is North American-based media company focused on gaming and content creators and serves as a creative partner and gaming agency of record for many global brands. The company focuses on media & marketing, Esports Bars (through Meltdown Esports Bars), and Asian-focused esports investments such as PSG Talon.
North Carolina-based NC, Garner Foods sells a full line of hot sauces, wing sauces, and seafood sauces under the Texas Pete brand, and salsa and tortilla strips under the Green Mountain Gringo brand. The company has domestic distribution in supermarkets, military commissaries, convenience stores, and restaurants throughout the U.S.