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THE ESPORTS ADVOCATE

Shikenso Analytics Partners With Epulze for Bali Major

Company will evaluate partnerships across social media and streaming platforms during the event.

James FudgebyJames Fudge
June 29, 2023
in Brands, Dota 2, Events & Tournaments
Reading Time: 2 mins read
Credit: Shikenso

Credit: Shikenso

Esports and entertainment production company Epulze and sponsorship analytics firm Shikenso Analytics announced Thursday a sponsorship data partnership for the Dota 2 Bali Major, the last official Valve Major event on the competitive calendar until The International.

Financial terms of the deal were not disclosed.

Using its AI-driven sponsorship analytics technology, Shikenso will monitor partnerships across streaming and social channels during the event to help Epulze determine the value and effectiveness of brand placement, exposure to audience, and more.   

Earlier this week international clothing retailer and fashion company H&M was announced as a sponsor of the event;  H&M will provide outfits for key on-screen talent,  and engage in pre-event giveaways and activations. Financial terms of that deal were not disclosed.

The Dota 2 Bali Major tournament will see 16 teams competing for a piece of the $500K USD prize pool and 3,500 DPC points. The group stage runs from June 29 – July 3, with playoffs running from July 5 – 9. 

The event is being run by Southeast Asian esports event management solutions company IO Esports in conjunction with Epulze. The International will take place in Seattle, Washington, at the Climate Pledge Arena from Oct. 27 – 29.  

 

  

 

Tags: BaliBali MajorBrandsDota 2Dota 2 Bali MajorEpulzeH&MIO EsportsPartnershipsShikenso AnalyticsThe InternationalValve
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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