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THE ESPORTS ADVOCATE

We Are Nations Launches Nations Gaming Club

New online retail portal brings esports and gaming apparel direct to consumers. 

James FudgebyJames Fudge
June 29, 2023
in Brands
Reading Time: 2 mins read
Credit: We Are Nations

Credit: We Are Nations

Global esports and gaming-focused merchandise and apparel company We Are Nations announced Thursday the launch of Nations Gaming Club, a consumer-facing one-stop retail portal for esports and gaming merchandise and apparel. 

The company’s line of performance, leisure, and fan wear offerings will be available directly to consumers through this new digital storefront. Current offerings from esports and gaming-related partners include Team Vitality, G2 Esports, PSG Esports, Astralis, FPX Esports, Heroic, Invictus Gaming, Version1 / Rokkr, Rainbow Six Siege-branded apparel, and more.

The Nations Gaming Club hopes to improve esports retail by “structuring products based on the unique behavior and habits of esports fans,” which in turn gives esports organizations and gaming companies of all sizes a place to sell apparel products.

We are Nations said in its announcement that it is already in discussions with retail partners to “expand the Nations Gaming Club concept to brick-and-mortar retail.”

The company primarily operates a B2B business, working with game publishers to provide “white-label event and online services,”  and with esports organizations to facilitate apparel design, manufacturing, and online/retail sales.  It also runs a wholly-owned subsidiary called Sector Six, a turn-key print on demand solution for teams and organizations of all sizes.

Tags: ApparelAstralisBrandsEsports ApparelFashionFPX EsportsG2 EsportsHeroic EsportsInvictus GamingMinnesota RØKKRNations Gaming ClubPartnershipsPSG EsportsRainbow Six SiegeRetailTeam VitalityVersion1
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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