Global esports and gaming-focused merchandise and apparel company We Are Nations announced Thursday the launch of Nations Gaming Club, a consumer-facing one-stop retail portal for esports and gaming merchandise and apparel.
The company’s line of performance, leisure, and fan wear offerings will be available directly to consumers through this new digital storefront. Current offerings from esports and gaming-related partners include Team Vitality, G2 Esports, PSG Esports, Astralis, FPX Esports, Heroic, Invictus Gaming, Version1 / Rokkr, Rainbow Six Siege-branded apparel, and more.
The Nations Gaming Club hopes to improve esports retail by “structuring products based on the unique behavior and habits of esports fans,” which in turn gives esports organizations and gaming companies of all sizes a place to sell apparel products.
We are Nations said in its announcement that it is already in discussions with retail partners to “expand the Nations Gaming Club concept to brick-and-mortar retail.”
The company primarily operates a B2B business, working with game publishers to provide “white-label event and online services,” and with esports organizations to facilitate apparel design, manufacturing, and online/retail sales. It also runs a wholly-owned subsidiary called Sector Six, a turn-key print on demand solution for teams and organizations of all sizes.
