Financial terms of the deal were not disclosed. The sponsorship was facilitated by ABU Media—the official advertising agency of QLASH—and Innocean Italy.
In addition to Kia’s branding being displayed prominently at events and across social media channels related to the competition, Kia Italy will organize three Circuito Tormenta events at the new Kia Energy House in Rome.
Kia and its regional division currently sponsors the League of Legends EMEA Championship (LEC), Team Vitality’s LEC and LFL teams, and South Korean esports organization Dplus KIA, among others. Kia Italy joins other QLASH partners including AC Milan, MAXNOMIC, KELLME, Next Level Racing, BitMEX, McArthur Glen, H-FaRM, Kellogg’s, MARCA, Media World, and Panasonic.