Publicly-traded sports and esports betting and media company Rivalry (TSXV: RVLY, OTCQX: RVLCF, FSE: 9VK) announced Monday that it has signed a partnership with Tribo, a popular Brazilian Counter-Strike: Global Offensive content creation group.
Financial terms and duration of the partnership were not publicly disclosed.
Tribo is made up of five content creators: Alessandro “Apoka” Marucci, André “Liminha” Kenzo, Fillipe “BT” Moreno, Victor “VelhoVamp” Taube, and Jean “mch” Michel D’Oliveira.
Under the terms of this new agreement, Rivalry plans to work with Tribo to “develop a variety of content campaigns and activations,” in an effort to connect with the Brazilian CS:GO community.
This will include—but is not limited to—livestreams, social media campaigns, giveaways, and in-person activations at major CS:GO events–with the first of those efforts taking place at BLAST Paris Major, May 8-21.
According to Rivalry figures, Tribo has a “combined audience reach” of over 2.7M followers on “social and live streaming platforms.”
Full disclosure: The author of this story edits the Sharpr newsletter for Cody Luongo, who works for Rivalry, but is not compensated for his work.