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THE ESPORTS ADVOCATE

Team Vitality Partners With CHERRY XTRFY

New deal will see the gaming gear company serve as an official partner for the next two years.

James FudgebyJames Fudge
April 11, 2023
in Partnerships
Reading Time: 2 mins read
Team Vitality Partners with CHERRY XTRFY

Credit: Team Vitality

Paris-based esports organization Team Vitality announced Tuesday that it has signed a deal with gaming gear company CHERRY XTRFY to serve as its official partner for the next two years.

Financial terms of the deal were not disclosed. 

Under the terms of the deal, CHERRY XTRFY will equip Team Vitality’s premises (V.Hive in Paris, and performance centers in Berlin and Stade de France) and its players on various teams with keyboards, mice, and mouse pads. For CHERRY XTRFY, the deal represents an opportunity to expose its brand to international markets, according to a release.

At a date to be determined, both companies will develop co-branded products for esports and gaming audiences. The deal also includes social media branding, and logo placement and branding related to Team Vitality’s Counter-Strike: Global Offensive team, which will make its debut at the qualifying rounds of the Paris Major: RMR in Copenhagen on April 11. 

Team Vitality currently competes Fortnite, Valorant, Call of Duty Mobile, League of Legends EMEA Championship (LEC), and CS:GO.

Its current sponsors include Streamcoi, grocery store chain ALDI, apparel brand hummel (a brand of Hummel International), sponsorship analytics firm Shikenso Analytics, ALDI, Secretlab, JBL Quantum, Socios.com, Samsung, Garnier Fructis, EVNIA, TEZOS, Kingston Fury, GGBet, and more. The company has also worked with apparel brand Adidas for special activations and apparel drops.

Tags: CHERRY XTRFYCS:GOFranceGearParisPartnershipsPeripheralsTeam Vitality
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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