Financial terms of the deal were not disclosed.
Under the terms of the deal, CHERRY XTRFY will equip Team Vitality’s premises (V.Hive in Paris, and performance centers in Berlin and Stade de France) and its players on various teams with keyboards, mice, and mouse pads. For CHERRY XTRFY, the deal represents an opportunity to expose its brand to international markets, according to a release.
At a date to be determined, both companies will develop co-branded products for esports and gaming audiences. The deal also includes social media branding, and logo placement and branding related to Team Vitality’s Counter-Strike: Global Offensive team, which will make its debut at the qualifying rounds of the Paris Major: RMR in Copenhagen on April 11.
Its current sponsors include Streamcoi, grocery store chain ALDI, apparel brand hummel (a brand of Hummel International), sponsorship analytics firm Shikenso Analytics, ALDI, Secretlab, JBL Quantum, Socios.com, Samsung, Garnier Fructis, EVNIA, TEZOS, Kingston Fury, GGBet, and more. The company has also worked with apparel brand Adidas for special activations and apparel drops.