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THE ESPORTS ADVOCATE

Construction Complete on Oni Studios Headquarters

New facility dedicated to content creation and creators opens in Austin, Texas today.

James FudgebyJames Fudge
January 25, 2023
in Entertainment
Reading Time: 2 mins read
Credit: Oni Studios

Credit: Oni Studios

Construction on the headquarters of Oni Studios is complete and officially opened for business in Austin, Texas, on Wednesday. The Austin-based, content creator-focused talent agency was founded in 2020 by popular Fortnite content creator Ali “SypherPK” Hassan and his wife Daniela Ali (who has managed his career as COO of SypherPK). 

For those who don’t know, Hassan is a popular content creator who focuses on Fortnite and has 1.7M followers on Twitter, 6.35M on YouTube, and 6.3M on Twitch. In January of last year Hassan announced the construction of the Austin-based facility.

The 30,000-square-foot facility offers studios for podcasting, workstations, setups ready for streaming, conference rooms, offices, a photography studio, and an area dedicated to building sets for video shoots that can be used for in-house productions or third-parties.

The idea behind the new headquarters is to have a space where creatives who sign with Oni can work under one roof and have access to a team of professionals that can help with signing partnerships and sponsorships, with business development, and generally provide support that most content creators only have access to outside of signing with a major talent management firm.

The entire operation is funded by Hassan’s income from being a content creator, and while we don’t know the precise amount of money it took to fund construction, it’s safe to say the cost is somewhere in the “millions of dollars” range.

Tags: Ali "SypherPK" HassanAustinContent CreatorsDaniela AliEntertainmentFortniteOni StudiosTexas
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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