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THE ESPORTS ADVOCATE

Guild Esports Kept FY 2022 Loss Stable, Increased Revenues

New sponsorship deals boost Guild Esports’ revenues.

James FudgebyJames Fudge
January 31, 2023
in Money
Reading Time: 2 mins read
Guild Esports Capital Raise

Credit: Guild Esports

Publicly-traded, London-based esports organization Guild Esports PLC (LSE: GILD) announced audited results for the fiscal year that ended on Sept. 30, 2022. The company reported total annual revenues of ÂŁ4.5M ($5.48M USD), an increase of 134% compared to ÂŁ1.9M ($2.34M) in 2021, primarily driven by new sponsorship deals.

Guild Esports said that sponsorship income increased by 168% to ÂŁ3.2M ($3.93M), compared to ÂŁ1.2M ($1.47M) in 2021. Ultimately, the company reported a pre-tax loss of ÂŁ8.75M ($10.76M), a slight decrease from the ÂŁ8.82M ($10.86M) pre-tax loss in 2021. As a result, Guild Esports’ cash assets continue shrinking: as of Jan. 25, the company’s net cash was ÂŁ1.6M ($1.96M), at the end of its fiscal year 2022 – on Sep. 30, 2022 – net cash was ÂŁ2.73M ($3.35M), and at the end of FY 2021 net cash was ÂŁ10.07M ($1.24M).

During 2022, the company secured ÂŁ10.7M ($13.15M) in new sponsorship deals, with a total value of signed contracts of ÂŁ14.6M ($17.94M). Those contracts included Bitstamp, Coca-Cola, Sky UK, and Samsung. Total “order book remaining to be recognized as revenue” (which it defines “the cumulative value of all signed deals over the full lifetime of the contracts”) amounted to ÂŁ9.2M ($11.3M) at the end of FY 2022.

Guild also said that it renegotiated its brand ambassador agreement with football star David Beckham’s image rights company and reduced its total minimum payment obligations by ÂŁ7.5M ($9.22M) over the next two years by replacing it with a variable 20% of revenue share.

In addition to streamlining its cost base through the Beckham renegotiation, Guild Esports expects to optimize overheads under its new CEO Jasmine Skee, who was appointed earlier this month. For the twelve month period of FY 2022, Guild Esports’ administrative expenses increased by ÂŁ1.02M ($1.25M) to ÂŁ10.91M ($13.44M). Despite cutting administrative costs, the company said it won’t reduce its staff in 2023.


Note: USD figures are based on an exchange rate of  £1 = $1.22 USD on Jan. 31, 2022, at 10:30 a.m. EST. 

Tags: David BeckhamFinancial ResultsFY 2022Guild EsportsSponsorshipsUK
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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