London-based tournament organizer BLAST announced Monday a partnership with Unilever-owned instant snack brand Pot Noodle for the upcoming Counter-Strike 2 event, the BLAST Premier Spring Final, taking place June 12-16, in London.
Financial terms of the deal were not disclosed.
Under the terms of the deal, Pot Noodle will be featured across the event through digital and physical branding, broadcast integration, a “bespoke content piece” that will be deployed across BLAST global broadcast channels and community giveaways from Pot Noodle. In addition, Pot Noodle will have an on-site activation and in-arena advertising at the OVO Arena Wembley.
The BLAST Premier Spring Final kicks off on Wednesday, with eight of the top Counter-Strike 2 in the world competing for a total prize pool of $425K USD and a chance to qualify for the BLAST Premier World Final later this year. Participating teams include Astralis, FaZe Clan, G2 Esports, Natus Vincere, SAW, Virtus.pro, Team Spirit, and Team Vitality.