German analytics firm Shikenso Analytics and Berlin-based esports organization G2 Esports announced Thursday that they have extended their partnership until 2025.
Financial terms of this extended deal were not disclosed.
Under the terms of this extended partnership, Shikenso will continue to help G2 Esports evaluate the effectiveness and exposure of its partnerships using its “AI-driven technology” during broadcasts and on social media platforms.
G2 Esports currently has partnerships with Mastercard, RedBull, Lenovo, Logitech, and Ralph Lauren, among others. The company fields teams in Call of Duty League (through Minnesota RØKKR), Rocket League and a Rocket League Women’s team (G2 Luna), Dota 2, Rainbow Six Siege, League of Legends EMEA Championship (LEC), Counter-Strike 2, Valorant and Valorant Game Changers (G2 Gozen), a LoL Esports women’s team (G2 HEL), and a Sim Racing team.
G2 Esports is part of a growing list of Shikenso Analytics partners including Complexity, Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, Esports Insider, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.