Livestream data analytics platform Streams Charts announced Tuesday that it has partnered with North American-based, publicly traded esports and gaming company Enthusiast Gaming (TSX: EGLX).
Financial terms and duration of the deal were not disclosed.
Under the terms of this new deal, Enthusiast—which owns esports organization Luminosity—will leverage Streams Charts’ analytics platform to measure “data and insights on viewer engagement, watch times, demographics, data, content performance, and more” on its core properties and streams.
“Working with Streams Charts allows us to better understand the data behind our events,” said Enthusiast SVP of Talent & Gaming Alex Gonzalez, in a release. “This enables us to produce stronger content for our communities and create more engagement metrics and longer watch-times for all of our brand partners.”
Enthusiast’s network includes esports subsidiary Luminosity and its series of Let’s Make Moves events, its NFL Tuesday Night Gaming content in partnership with the NFL, Icy Veins, Gameknot, Pocket Gamer, The Sims Resource, EV.IO, Addicting Games, Fantasy Football Scouts, and many more. The company claims to operate more than 50 websites, more than 700 YouTube channels, and more than 11 TikTok channels.