Publicly traded esports and game company GameSquare announced Wednesday that its subsidiary FaZe Clan has expanded its co-branded product line deal with the gaming accessory company SteelSeries.
Financial terms of this deal were not disclosed.
The new expansion will see FaZe-branded peripherals made by SteelSeries available at retail in international markets such as China, India, and Europe. As part of the continuing deal, FaZe will provide influencers and talent branded products, and promote the line across social media and streaming platforms.
“We’re unbelievably excited that fans outside of the US can finally pick up the FaZe SteelSeries gear in stores all around the globe,” said Erik Anderson, head of esports at FaZeClan. “Given the success of our teams and the fact that SteelSeries makes the best pro gear in the marketplace, it’s no shock that the products have been flying off the shelves. I can’t wait to see the FaZe SteelSeries gear on more setups around the globe as fans carve out their own path to pro.”
Announced in November 2023, the partnership between FaZe and SteelSeries brought branded FaZe gaming products exclusively to retailer Best Buy in the United States. That collection features the classic FaZe black and red color scheme, logo, and camouflage. The FaZe Clan x SteelSeries line includes SteelSeries’ Arctis Nova 7 headset, Apex 9 Mini keyboard, Aerox 3 Wireless mouse, and QcK XXL mouse pad.