Content creator group Dude Perfect has launched Dude Perfect Dodgeball, a 16-player free-for-all game built in Fortnite Creative in collaboration with Cherry Pick Talent and CreatorsCorp, and sponsored by GoPro.
The Fortnite island is inspired by an upcoming YouTube video, “complete with a yacht, dockyard, beach, jungle, and other game-exclusive locations.” As part of the partnership, GoPro’s branding is featured throughout the island “on banners, dodgeballs, and graffiti art as well as a GoPro-branded selfie station,” according to a release. This marks the group’s first entry into the world of Fortnite.
Details on the new island, from the release:
In Dude Perfect Dodgeball, up to 16 players spawn onto a yacht to find Dude Perfect’s Tyler to greet them on the island. Entering the game with three lives and a blaster that fires GoPro-branded dodgeballs, players collect orbs throughout the island to level up for showdowns against other players. Players who get hit with a ball lose a life – or all three if hit by a Golden Ball – and will fight to stay in the game as long as possible to increase their score, earn in-game currency, and purchase power-ups.
Those interested in checking out the new island may do so by using the Fortnite island code 6049-0391-0019.
Dude Perfect is a content creator group that is “about giving back, spreading joy, and glorifying Jesus Christ,” according to its website (www.dudeperfect.com). The group is incredibly popular on YouTube, where it enjoys 60.2M subscribers, and its videos often earn tens of millions to hundreds of millions of views on average. Those videos are typically real-world adventures such as facing off against professional sports players, building fun things (lightsabers, Tesla coils), taking on challenges, visiting interesting locales, and special categories like trick shots and stereotypes.
Since its launch 15 years ago, the group (founded by Cody Jones, Garrett Hilbert, Tyler Toney, and Cory and Coby Cotton), has worked with such brands and companies as ESPN, Pennzoil, Southwest Airlines, Walmart, BMW, Gillette, Fanduel, AT&T, Ubisoft, Toyota, Allstate, Audible, Goodyear, Paramount, EA Sports, Cinemark, Nestle, Traxxas, and Dick’s Sporting Goods, among others.
Dude Perfect is the latest content creator group to make a splash in Fortnite, as content creation companies, talent agencies, and marketers rush into the world of gaming as a new way to expose brands to young consumers in Roblox and Fortnite through “user-generated content,” or UGC. Many of these companies have abandoned the “Metaverse” goldrush investment strategy of building new worlds and technology, as games like Roblox and Fortnite have already created a “metaverse-like” environment where music, movies, and brand activations are already being enjoyed by users.