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THE ESPORTS ADVOCATE

Fnatic Promotes Nyan Heroes

UK-based esports organization promotes Solana Blockchain-based online action game involving cats.

James FudgebyJames Fudge
April 5, 2024
in Brands, Partnerships
Reading Time: 3 mins read
Fnatic signs partnership deal to promote Nyan Heroes

Fnatic signs partnership deal to promote Nyan Heroes


UK-based esports organization Fnatic announced Friday that it has partnered with the developers of blockchain-based game, Nyan Heroes.

Financial terms of the deal, which was announced on Twitter/X, were not disclosed.

Nyan Heroes is described as an online “team-based hero shooter featuring cats piloting mechs,” and is built on the Solana Blockchain. The game is free-to-play, in the early-alpha phase of development, and available on the Epic Games Store. As is usually the case with these kinds of games, Nyan Heroes features NFT components.

We’re super excited to announce our partnership with @nyanheroes! 😼

Don’t miss out on Early Access: it’s full of cats, mechas, and dynamic gameplay! Link below 👇 pic.twitter.com/GEUI1VtAAy

— FNATIC (@FNATIC) April 5, 2024

While it does lean heavily into blockchain/NFTs, the developers claim that “the essence of Nyan Heroes is undeniably a top-notch multiplayer shooter,” or as they claim elsewhere in its official FAQ, “Nyan Heroes does NOT require an external wallet, however, external wallet connection is supported via Phantom Wallet.”

Fnatic joins a growing list of esports organizations promoting and/or working with third-party web3/blockchain-based games and developers including G2 Esports (who also partnered with developer 9 Lives Interactive recently), Team Liquid, XSET, Talon Esports, United Esports, and M80.

On a related note, FNATIC was recently named the top-earning esports team in the Valorant Champions Tour EMEA related to team-based capsule collection sales in March, according to an official post from Riot Games on X/Twitter. The organization came in at #1, followed by Gentle Mates, Karmine Corp, KOI, and Natus Vincere. Specific sales figures were not revealed, and representatives from Riot Europe declined to comment on specific numbers.

Top 5️⃣ as of March 2024! #VCTEMEA pic.twitter.com/uIn08O6NHb

— VALORANT Champions Tour (@ValorantEsports) April 3, 2024

Tags: BlockchainBrandsEsports Business NewsEsports Business News & AnalysisEsports MarketingEsports PartnershipsFnaticG2 EsportsNFTNyan HeroesSolanaWeb3
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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