International esports tournament organizer PGL has renewed its partnership with gaming and esports sponsorship and marketing analytics firm Shikenso Analytics.
Financial terms of the deal were not disclosed.
Under the terms of this deal, PGL will continue to have access to Shikenso’s data solutions and AI-driven tools to monitor and optimize partnerships across streaming and social channels and find ways to improve performance metrics for partners and sponsors.
“We are pleased to announce the renewal of our exclusive partnership with Shikenso Analytics,” said Silviu Stroie, CEO at PGL. “Their proficiency in sponsorship data analysis enhances our partnership management skills and allows us to offer great value to the brands we collaborate with. With the support from Shikenso, we are well-positioned to establish new standards of excellence in esports sponsorship evaluation.”
Shikenso’s platform will be used to evaluate PGL’s Counter-Strike 2 competition, the PGL Major Copenhagen 2024, which is currently underway at the Royal Arena in Copenhagen, Denmark, with the Playoff Stage taking place March 28 – 31.
PGL joins a growing list of Shikenso partners including Team Liquid, Bright Up Agency, GIANTX, Esports Insider, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, G2 Esports, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.