Former professional esports player Abhijeet “Ghatak” Andhare and Sunny “Fea” Lohia have launched a new venture in India called Trident Gaming, an esports and gaming solutions company headquartered in Pune.
According to a release, Trident Gaming’s is self-funded at launch, and will focus “on the development of emerging talents, fostering community connections, instilling accountability in player contracts, and enhancing brand commitments.” Trident Gaming’s initiatives include finding talent and turning them into national stars, connecting brands with talent and organizations in India, and providing services to both players and esports organizations. The company also said in a release that it is in several conversations with educational institutes to help them incorporate esports as clubs.
“While India’s esports industry has shown remarkable growth, there’s a need to nurture new talent and diversify revenue streams,” Andhare said in a release. “Trident Gaming is here to fill that gap with our esports and gaming solutions while focusing on community-driven initiatives. We are hiring individuals who have a proven track record in shaping the esports landscape, ensuring our goal of being for the community and by the community.”
Prior to founding Trident Gaming, Lohia co-founded and led Esports Network, a production house that has worked with such clients as Tencent, AMD, Rooter, Garena, Red Bull, and Ampverse. Lohia has also held community and event management positions at a number of companies including Global Esports and Megastars Esports, among others.
“Trident aims to disrupt the gaming and esports industry through education and awareness,” Lohia said in a release. “We are not just a marketing agency but are committed to creating IPs for grassroots development. Additionally, our focus is on talent and player management which includes negotiating contracts, legal assistance, and brand management for professional players, ensuring they unlock their potential as stars.”