Publicly-traded sports and esports betting and media company Rivalry announced Monday that it has signed a partnership with former professional League of Legends player and Brazilian content creator Filipe “Ranger” Brombilla de Barrios ahead of the launch of the 2024 season of Campeonato Brasileiro de League of Legends (CBLOL)—the top professional League of Legends competition in Brazil.
Financial terms and duration of the deal were not publicly disclosed.
Under the terms of this new collaboration, Ranger will help Rivalry promote its products and services to CBLOL fans and his more than 660K aggregate followers in Brazil, through a number of collaborative efforts including meet-and-greets, tailored content, activations, marketing efforts, and branding on social media and streaming platforms.
The deal will also include special promotions to entice fans to “bet on esports matches and collaborations with League of Legends content group Ilha das Lendas during livestreams and on other activations throughout the CBLOL season.
“Rivalry brings a special quality to its partnerships that unlocks new opportunities for creators to build their communities and reach new ones,” Ranger said in a release. “The focus is always on producing world-class content first and building our brands together through entertainment that makes fans smile and laugh. Everything we’ll do together is meant to serve the League of Legends community in a positive way, and I’m excited to be working with them.”
Full disclosure: The author of this story edits the Sharpr newsletter for Cody Luongo, who works for Rivalry, but is not compensated for his work.