Financial terms of the new partnership were not disclosed, but this deal will run until 2026.
In addition to being named the official egg roll of LCS, PAGODA Snacks will work with the league to offer fans special activations, product drops, and giveaways throughout the 2024 season. The PAGODA Snacks brand will also be a part of LCS broadcasts with a “Let Him Cook” segment that will highlight “the best plays and moments of the day from professional players.” Other broadcast integrations include “Put the Egg Rolls In” Tech Pause and product placement.
PAGODA Snacks are made and distributed throughout the U.S. by frozen foods company, Schwan’s Company.
Earlier this week, Riot Games announced that it would limit the number of roadshows for the league this year, and the upcoming Spring Split Finals (Spring Finals) would be played at the Riot Games Arena in Los Angeles on March 30 – 31.