Los Angeles-based esports and gaming lifestyle company FaZe Clan announced Wednesday a new collaboration with gaming lifestyle brand GHOST to create a new energy drink flavor.
Financial terms of the deal were not disclosed, but this marks the second collaboration between the two companies.
Under the terms of this new deal, FaZe and GHOST have worked together to create a new flavor called FAZE UP, which is described as “lemon and lime blending together” with energy drink ingredients. FaZe Clan and GHOST’s initial collaboration, FAZE POP, became convenience store chain 7-Eleven’s #1 selling energy product in 2023 in the U.S.
FAZE UP is available at 7-Eleven and GNC stores nationwide, as well as GHOSTLifstyle.com
GHOST joins other partners and sponsors working with FaZe, including Porsche, McDonald’s, Nike, Takashi Murakami, Lyrical Lemonade and more
FaZe is in the midst of approving a merger with U.S.-based esports and gaming organization GameSquare, with shareholders from FaZe Holdings set to vote at the end of this month.