India–based esports and gaming media company AFK Gaming has launched a new PR/marketing vertical called Max Level. AFK’s existing B2B business services will now be rolled into the new division, alongside new public relations and communications services, according to a release.
Headquartered in Noida, India, Max Level promises to offer “gaming and esports brands an array of services including campaign management, IP building, content production, video editing, consultancy, social media marketing, influencer programs, public relations and communications.
AFK Gaming Co-Founder Siddharth Nayyar will lead Max Level as its chief revenue officer.
“Our team has been a part of the global esports ecosystem since 2012 in various capacities – esports players, team owners, brand managers, tournament organizers, and content creators,” Nayyar said in a release. “With Max Level, we want to offer our knowledge and learnings of more than a decade in the form of various services to brands that are looking to engage with a gaming and esports audience across the globe. We look forward to the continued support of our existing clients and partners and to forging new relationships going forward!”
Prior to the launch of this new business unit, AFK has worked with brands and companies through its B2B services including NODWIN Gaming, Loco, ESL Faceit Group, ASUS ROG, HyperX, BenQ ZOWIE, Saudi Esports Federation, Jio Games, Jet Skyesports, and The Esports Club, among others.
Full Disclosure: The author of this article has worked with AFK Gaming in the past on a business newsletter and while at The Esports Observer as an editor.