Women-focused community gaming platform the*gamehers and online crypto betting platform Thunderpick announced Tuesday a strategic partnership that will see the organizations work together to promote inclusion in gaming for women and other marginalized groups.
Financial terms of the deal were not disclosed.
In a release, Thunderpick noted that a number of activities related to the partnership that mark “a signiﬁcant step in promoting inclusivity and diversity in the gaming world” would commence this month.
The partnership will ofﬁcially launch with a “Kick-Off Happy Hour” event during SuperBowl Week in Las Vegas in February. That event will offer an “interactive experience complete with media coverage, networking opportunities, and an introduction to the collaboration,” according to a release.
Other planned activities that are part of this partnership include “Pink Picks,” an eight-week campaign with weekly live streams during “Pink Pixels,” the*gamehers weekly live-stream variety show. These segments will focus on presenting sponsored fantasy picks, game analysis, predictions and professional advice, drawing on the expertise of unnamed “seasoned gaming professionals.” This campaign will also be promoted across the*gamehers’ digital platforms.
Another activation, StreamHERs Creator Livestream, will showcase “femme-identifying gamers,” through live coverage, emphasizing participants’ picks and providing in-depth gaming analysis. It will be streamed on the*gamehers platforms, with “the aim of amplifying female voices in gaming and inviting them to become Thunderpick ambassadors.”
Finally, the companies will work together on the Thunderpick FemaLED Pro-Am Tournament, a competition designed for female-led teams that hopes to showcase the skills and competitive spirit of women in gaming.
More details on all of these activities are to be announced. All of these activities will be broadcast across the*gamehers’ various social media and streaming channels.
In case you are unfamiliar with the organization, the*gamehers is a community-focused media platform and social networking community for women in gaming that aims to empower women in the gaming industry by providing a safe and inclusive space to talk about challenges, triumphs, and milestones related to women in both the gaming industry and the competitive gaming space. The organization does this through its various channels and platforms including social media, streaming platforms, and an app available for mobile devices. The group claims to have 480K total followers across all platforms, 27K installs of its mobile app, and 150K subscribers.
Thunderpick is a competitive gaming-focused crypto gambling and casino platform operated by Paloma Media B.V., and licensed and regulated through a Curaçao gambling license. It currently offers gambling products related to Counter-Strike 2, Dota 2, League of Legends, Valorant, Call of Duty, Rainbow Six Siege, StarCraft II, Wild Rift, Age of Empires, and Warcraft, among others.
Thunderpick has partnered with esports organizations in the past such as Evil Geniuses (though the current status of that partnership given the questionable state of the organization at the moment) and content creators such as Jake Lucky, N0thing, CooperTV, Freakazoid, Emzii, and FlickFlops.
While the company heavily advertises within Western markets, it does not hold licenses for gambling in the United States (through various states where gambling and esports wagering are supported legally), Canada, and the UK. In the United States that means it can not legally accept sports/esports wagers or casino bets from customers in the U.S. where it doesn’t hold a state license. In the UK, and the Canadian province of Ontario, licenses are required to accept wagers or bets, but in some parts of Canada where a “gray market” exists (there are no applicable laws or rules forbidding it) it is generally allowed.
It should also be noted that to use its services, you are required to purchase supported crypto within the platform after sign-up. In the legal disclaimer section of the website, the company puts the onus of compliance to local laws related to gambling on the user.